
who i am
I’m Beni Züger, and I shoot the streets. I hunt for fleeting moments, unnoticed gestures, and raw emotions -
the little fragments of life that most people walk past. I spent years drifting between film and photography, until 2021
hit me with one truth: street photography is what I’m here for. Since then, I’ve moved through cities and countries,
following the quiet, hidden stories of everyday life, always looking for moments that hit me and reveal something real.
what photography means to me
Photography isn’t just pressing a shutter - it’s living every step. The walk to the shot, the moment it happens,
the frame that stays - I move through it all, and in those moments I know why I do this.
Looking back over the past two years, my photos don’t just show what I saw - they hit what I felt. I smell the air, hear the streets, feel the city pulse around me. That’s the magic I chase, and I’m hungry for thousands more moments like these.
What fascinates me most? Every photo carries a story for me, yet others see something entirely different - a new emotion,
a new narrative. My hope is that my work captures this energy, sparks something in people, and maybe even earns
a permanent spot on their walls.
one last thing
Even though I often let my work speak for itself, connecting with people and approaching them with respect and openness has always been important to me. Photography has strengthened this way of seeing - it taught me to pay attention, to listen, and to act with empathy.
I love finding ways to bring small, positive changes wherever I am. In times when kindness isn’t always the norm,
I try to encourage it whenever possible: support others when they need it, share understanding,
and be the change you want to see in the world.
it's free to be kind.




